"The new U-T nameplate," it says, "signals our investment in San Diego and our commitment to being a forward-thinking, community-focused media company. We're evolving to meet the needs of our readers on multiple platforms, while maintaining a connection to the past." ....okay. Whatever you say.
Interestingly(?), the paper is now significantly narrower than it was before. It feels really strange to hold it. "The pages are narrower to meet the emerging industry standard for major metropolitan dailies," it assures me, but I've never seen anything like it before.